Cookies Policy

Last updated: 23 September 2026

What cookies and similar technologies are

Cookies are small text files placed on your device when you visit a website. They store information such as your preferences, login details or browsing activity so that the site can recognise you on return visits. Similar technologies include pixels, web beacons and local storage that perform comparable functions by accessing or storing data on your device. These tools allow websites to remember actions and settings, improving usability across sessions without requiring repeated input.

Why this site uses them

pulsewiryza operates a commercial website providing professional resources on studio production in motion. Cookies and similar technologies help deliver core site functions, remember user choices, measure performance and support advertising where applicable. Without them certain features would not work correctly, and the site could not maintain the quality expected by visitors interested in studio equipment, camera operation, lighting, sound and live production workflows.

Categories of cookies and similar technologies

Strictly necessary cookies

These are required for the site to function and cannot be switched off. They enable basic operations such as page navigation, access to secure areas and use of the contact form. The site relies on them under the strict necessity exemption in PECR because they are essential for the service requested by the user.

Functional cookies

These remember choices such as language settings or cookie preferences so the site can provide an enhanced experience. They are used only after consent where required and store data locally for the duration of the session or longer if selected.

Analytics or performance cookies

These collect information about how visitors use the site, such as which pages are viewed most often. The data helps improve content related to television news and live show production. They are deployed only with consent and are configured to minimise personal data.

Advertising or targeting cookies

These are used to deliver relevant advertisements and limit repetition. They may track browsing across sites to build interest profiles. Consent is obtained before they are set, in line with PECR requirements for non-essential cookies.

Social-media cookies

These may be placed by third-party platforms when content is shared or embedded. They enable features such as liking or commenting and are subject to the privacy policies of those providers. Consent is required before activation.

First-party versus third-party cookies

First-party cookies are set directly by pulsewiryza and relate only to this domain. Third-party cookies come from external providers such as analytics services or advertising networks. Both types are listed in the table below where used. First-party cookies generally support site-specific functions while third-party cookies often enable cross-site features or measurement.

Session versus persistent cookies

Session cookies exist only while the browser is open and are deleted when it closes. Persistent cookies remain on the device for a set period or until manually removed. Retention periods vary by purpose: strictly necessary session cookies typically expire at the end of the visit, while some analytics cookies may persist for up to two years to enable year-on-year comparison of usage trends.

Data handled and purpose of each category

Strictly necessary cookies may process device identifiers and session tokens to maintain security and form functionality. Functional cookies store preference data such as layout choices. Analytics cookies handle aggregated usage statistics including page views and referral sources. Advertising cookies process browsing history segments for ad personalisation. All processing occurs under the legal bases outlined below and is limited to what is necessary for the stated purpose.

Consent or exemption basis for each category

Under the UK GDPR and PECR, strictly necessary cookies are exempt from consent because they are essential. All other categories require prior consent, which can be given or withdrawn through the site-wide cookie banner. Consent records are stored to demonstrate compliance. Where legitimate interests apply, such as basic security, they are balanced against user rights and documented in the Privacy Policy.

Cookie or provider table

Name: _session; Purpose: Maintain user session; Provider: pulsewiryza; Category: Strictly necessary; Duration: Session
Name: _pref; Purpose: Store functional preferences; Provider: pulsewiryza; Category: Functional; Duration: 1 year
Name: _ga; Purpose: Analytics measurement; Provider: Google; Category: Analytics; Duration: 2 years
Name: _fbp; Purpose: Advertising tracking; Provider: Meta; Category: Advertising; Duration: 3 months

How the consent manager works

The site-wide cookie banner appears on first visit and allows granular selection of categories. Users can accept all, reject non-essential cookies or customise choices. Preferences are saved and can be changed at any time by revisiting the banner or contacting [email protected]. Withdrawal of consent takes immediate effect for future visits and does not affect prior processing carried out lawfully.

Browser-level controls

Most browsers allow users to block or delete cookies through settings. Disabling all cookies may prevent access to parts of the site such as the contact form or personalised content. Instructions for common browsers are available from their support pages. Note that some features may cease to operate correctly if cookies are restricted.

International transfers

Some third-party providers may transfer data outside the United Kingdom. Appropriate safeguards such as standard contractual clauses are used where required. Details of transfers and further information appear in the Privacy Policy, which should be read alongside this document.

Policy changes and contact

This policy may be updated to reflect legal or operational changes. Significant revisions will be highlighted on the site. For questions about cookies or to exercise rights, please use the contact form on the Contacts page or email [email protected]. Our address is Beaconsfield Studios, Station Road, Beaconsfield, Buckinghamshire, HP9 1LG and telephone number is 01494 671234.